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Audit and update your SEO more frequently. You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you're offering.
Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.
Prioritize blogging as a lead generation tool. Speaking of SEO: Posting relevant and valuable content drives traffic to your website and social media pages, while also increasing your ranking in search engines.
Each post you create is one more indexed page on your website, making it more likely customers will find you when searching online. It also indicates to search engines that your website is active, which will help surface your content to the top of search engine results.
Further, blogging gives your brand a voice, and 91 percent of consumers say they are more likely to download from a brand that is authentic rather than generic. Host high-quality webinars and live events.
There are a variety of digital marketing resources you can use to engage with your audience, including webinars, podcasts, and online promotion of live events. To streamline the process of event promotion, try using a third party to make the process seamless.
By getting some external help with the details, you can focus on the big picture and create an experience your customers will remember long after it's over. Expand and refine your email distribution efforts. Email marketing is still one of the best ways to reach your audience, and the fact that it costs nearly nothing to execute makes it one of the best tools to add to your toolkit. Email works better than other mobile forms of notifications like text messages because they don't cost the consumer anything, can be accessed on devices other than phones, and have more space to deliver a message.
Emails keep your audience engaged across platforms, which in turn helps keep your brand top of mind. Don't give social media short shrift.
Social media has become one of the biggest tools for marketing any brand. New subscribers will also be reached because every single word in your online publications can be indexed by search engines, like Google.
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